Founded by Kent Uyehara in 1986, FTC officially launched with its own skateboard shop in San Francisco’s Haight-Ashbury neighborhood in 1994. Short for "For The City," the brand takes pride in SF's legacy as a skating hub, actively supporting the Bay Area's emerging and established riders. The Small Logo 6-Panel Hat is adorned with a patch featuring the label's three-letter OG logo at the front center.