The New Balance 997 Concepts Rose sneaker is a limited edition collaboration between two iconic brands. This sneaker features a rose-colored upper made of suede and grey crocodile-textured leather, with grey and white accents. The ENCAP midsole provides support and durability, while the Concepts branding on the insole adds a touch of streetwear style. Concepts, a streetwear boutique based in Boston, celebrated the 2014 opening of its New York store by collaborating with New Balance on this edition of the 997. The ‘Rose’ model dresses the heritage brand’s silhouette in a Rose shade, complementing the suede portions of the upper with a grey crocodile texture on the tongue and collar. Concepts branding appears on the grey insole, while New Balance’s ENCAP technology delivers support and durability in the white midsole.