The Nike Air Max 90 Dia de los Muertos is a special edition that pays homage to the Mexican Holiday. This sneaker features a multicolored upper with bright colors reflecting the decorations on traditional altars set up each year during the holiday. Nike’s signature Swoosh is displayed on both sides, complemented by range-specific Air Max branding on the tongues and right insole, along with floral decorations on the lateral heel and left insole. White laces and a rubber sole with Air cushioning finish the design. Released on October 15, 2020, it retailed at $140. The design is further inspired by the traditional altars associated with the Day of the Dead holiday, with vibrant colors and graphic dot patterns on the leather upper, accentuated by a cracked leather finish on the Swoosh and tongue. A yellow marigold on the lateral heel signifies the flower of the dead, a common element tying the four-piece ‘Dia de Muertos’ pack together.