A study in collaboration, the Air Max Dia 'Plum Chalk' was designed by people from four different disciplines. Released in mid-January 2019, the shoe brings elements of other Nike running shoes together, including a translucent NEXKIN upper from the Element React and Zoom Fly, and a midsole inspired by the Air Max 90. The shoe integrates its feminine colorway with a stacked white midsole package, including Air Max cushioning within a wrap-around heel cover matching the upper.