Released as part of the Day of the Dead collection from Nike, the Air Jordan 1 Mid Día de los Muertos commemorates a holiday that celebrates family and the journey of life after death. True to its Dia de Los Muertos theme, these Jordans boast hues inspired by the southwest and Mexican culture. The Air Jordan 1 Mid features a bold color palette with University Gold and Cactus Flower fuchsia. The left shoe showcases 'familia' in gold, while the right displays 'para mi,' translating to 'family' and 'for me' respectively. The iconic Air Jordan 1 logo can be found near the ankle. Unique details include gold Swooshes with contrast fuchsia stitching. The shoes blend classic Air Jordan materials with modern design elements that pay homage to Mexican culture. Released in October 2020 for $100, the Air Jordan 1 GS ‘Familia’ highlights the tradition of ‘ofrendas,’ with a color scheme reminiscent of marigold flowers, a white leather base, and magenta overlays with contrast gold stitching.