During the halftime performance at Super Bowl LIV, Latin sensation J Balvin unveiled a pair of signature tie-dye Jordan 1s that the world had never seen before. In December of 2020, J Balvin and Jordan Brand released the Air Jordan 1 High J Balvin. This shoe features a layered tie-dye canvas upper with designed jagged edges exposing solid black leather patches. Exposed foam tongues add a vintage feel, while velcro patches on the heel with Jordan and J Balvin insignias allow for customization. A light pink sole and J Balvin’s smiley face logo on the tongue and insole complete this unique Jordan 1. The Jordan 1 High J Balvin was released in December 2020 and retailed for $190.