The Nike Air Max 720 Pure Platinum arrives in a clean colorway of pure platinum. This version features an upper made largely from mesh in a triple white palette with a semi-triangular motif on both sides, also in white. The shoe includes crisp white laces and plastic designs on the lateral and medial panels. The heel segment showcases a monochromatic hue that perfectly complements the design. AIR Max units provide cushioning in the soles for enhanced comfort. The Nike Air Max 720 Pure Platinum was originally released on April 13th at a retail price of $200.