The New Balance 740 blends 2000s running shoe heritage with modern updates. Featuring a segmented midsole and open knit mesh for breathable comfort, it also includes bold Concord Grape, Purple Fuchsia and Sun Glow colorway for a distinct look. Discover or rediscover your next favorite shoe with the 740. Experience the perfect blend of timeless style and exceptional comfort with these sneakers, designed to elevate your daily presence with subtle sophistication. Their soft cushioning and sleek silhouette ensure you stay at ease while maintaining an effortlessly refined look. Crafted with attention to detail, they embody a sense of understated elegance for those who appreciate quality. The ABZORB technology midsole absorbs impact for all-day comfort, inspired by iconic models from the 2000s, adding a touch of vintage charm. The New Balance 740v2 'Concord Grape Sun Glow' features a deep violet hue with an airy mesh upper fortified with synthetic leather overlays in magenta, silver, turquoise, and black. A neon yellow 'N' logo embellishes the quarter panel, while lightweight cushioning arrives via an orange ABZORB midsole, supported underfoot by a two-tone rubber outsole in yellow and black.