Nike's collaboration with Premier, a skateboarding shop based in Grand Rapids, created the Nike SB Dunk Low Premier Fish Ladder. Inspired by the salmon fish, its suede vamp and mudguard feature an Atomic Pink hue with wavy light-colored lines resembling freshly cut salmon flesh. The signature toe box perforations are also available. Black suede on the quarter panels contrasts the front. The Swoosh, in a glimmering faux scale pattern, adorns each sidewall. This low-top sneaker sits on a white midsole with white stitching around the shoe and a translucent pink outer sole. Experts highlight the minimal branding that maintains an elegant façade, featuring a pink-embroidered fish ladder motif on the heel and a white NIKE SB logo on the tongue. Nike released these shoes on November 14th, 2015, for $100.