Nike released the Jordan Why Not Zer0.1 ‘Triple White’ in April 2018 with a pair of unique accessories: black and red Sharpie markers. The idea was to encourage owners to customize their pairs with personal embellishments. The all-white finish on the shoe’s fused-mesh upper presents a blank canvas for creative expression, a notion that’s encapsulated in the ‘Why Not?’ slogan printed on the shoe’s tongue.