The Nike Air Max 180 University Blue Hyper Pink is a low-top athletic shoe featuring a bold, vivid aesthetic. It is defined by a Deep Royal Blue mesh base with University Blue overlays. The overlays outline the tip, lace panel, quarter, and heel, accented by pops of Hyper Pink for the Swoosh, heel, midsole, and outsole. Nike Air and 180 Air branding in Hyper Pink accent the tongue and rear heel. American athletic wear brand Nike is known for its pioneering sneaker innovations, which have raised the bar for athletes' performance across multiple sports. Many of Nike’s performance-geared designs have become classic styles, such as the Air Max 180, designed by Tinker Hatfield and Bruce Kilgore in 1991. The best feature of the Air Max 180 is its University Blue overlays, grounding a neon colorway, as the sole with the AIR capsule. Released on January 30, 2025, it retailed at $150. The Air Max 180 was the first shoe to feature 180 degrees of visible Air cushioning, with a sleek University Blue and Hyper Pink edition.