Built with running, comfort, and traction in mind, the adidas Ultra Boost 1.0 Louisville edition features a core black/scarlet/grey colorway, providing a sleek and fashionable design for top-tier performance sneakers. Part of the college football-themed Ultra Boost collection, these shoes honor the Louisville Cardinals of the University of Louisville. The adidas Ultra Boost 1.0 Louisville prominently displays the Louisville Cardinals' logo on the tongue, with the cardinal head on the right shoe and an old-English style 'L' on the left in bright scarlet. It includes four Velcro tongue patches, two attached to the shoes and two extras. What sets the adidas Ultra Boost 1.0 Louisville apart is its comfort, designed with Primeknit construction for breathability and Boost cushioning, combining substance and style for luxury running. Originally released in September 2020, the retail price was $180. As part of the 'NCAA Pack,' the adidas UltraBoost 1.0 ‘Louisville’ showcases a varsity-inspired color scheme, with breathable black Primeknit upper, grey yarn accents, red three-stripes, and interchangeable tongue patches featuring adidas or Louisville branding. Collegiate spirit is reflected in the custom sockliner, printed with ‘L1C4’ lettering — shorthand for ‘Louisville First, Cards Forever.’