The adidas Ultra Boost 3.0 Energy features a PrimeKnit upper in Energy’s vivid color palette, with Core Black, creating a bold yet subtle rust-colored hue. The sneaker is complemented by a matching cage with a black Ultra Boost branded heel counter. A white Boost midsole and Continental Rubber outsole in Core Black complete the striking aesthetic. Designed for performance with colors inspired by the elements, this Ultra Boost 3.0 iteration offers an improved fit, breathability, and structure. The best feature is the improved cushioning, providing maximum comfort. Released on February 1st, 2017, the shoe retailed at $180. The Ultra Boost 3.0 ‘Energy Red’ combines a red and black Primeknit upper with a contrasting orange cage, speckled laces, a black heel cup, metallic silver and gold branding, a white Boost midsole, and a black Continental rubber outsole.