Originally produced as a gift for Nike's friends and family in 2004, the Nike Air Presto Hello Kitty returned in 2022 for its first-ever official release. The Nike Air Presto Hello Kitty nods to Sanrio's Hello Kitty, a fictional character created by Yuko Shimizu in 1974. The upper is constructed of a light blue neoprene upper with Hello Kitty graphics and a semi translucent TPU lace cage. At the heel, a Hello Kitty styled heel wrap adds further detailing. From there, a white and black Air sole with Swoosh detailing completes the design. The Nike Air Presto Hello Kitty released in May of 2022 and retailed for $140. The Hello Kitty x Nike Air Presto ‘University Blue’ pays homage to the cartoon icon created by Yuko Shimizu in 1974. Inspired by an extremely limited 2004 collaboration that was gifted to friends and family, the retro runner features a Hello Kitty print throughout the bright blue mesh upper. The character’s likeness appears on the white TPU heel cage, while her signature red bow adorns the tongue. The sock-like build rests on an Air-infused Phylon midsole, accented with five multicolored dots that nod to the innovation-focused Nike Alpha Project.