The Puma Suede Diamond Supply Co. Black is a shoe released as part of a collaboration between the brand and the streetwear label Diamond Supply Co. This iteration features a simple black suede upper, with a panel forming the toe box and side panels. Textured leather overlays create the signature Puma stripe in Diamond Blue, complemented by Puma Suede branding in metallic silver on the lateral side. The shoe showcases dual branding on the tongue, while the heel features a Diamond Blue diamond. It rests on a thick white rubber midsole with Puma branding at the heel and a white outsole. The clever dual branding throughout, highlighted by Diamond Blue colors on the Puma branding, makes it stand out. Released on January 25, 2018, with a retail price of $110.