Launched in 2012 by the former Supreme Brand Director Angelo Baque, Awake NY captures the 90s streetwear vibes of New York and its unique melting-pot of people, especially the minorities. Baque's social vision embraces stoned graphics, references to political leaders, such as Martin Luther King, skateboarding and the golden age of hip-hop. This item features 100% cotton fabric, a button closure, zip-fly, two side pockets, a hammer loop, two back pockets, and an embroidered logo at the back.